Global Brewer Merger SABMiller merged with AB InBev in 2016, creating a global brewing powerhouse. Leveraging this extensive global reach can open doors to cross-selling opportunities and partnerships with international clients.

Consolidation in Industry The acquisition of SABMiller by Anheuser in 2016 consolidated major beer brands under one umbrella. Focus on capturing market share in regions where these brands are popular could drive significant sales growth.

Key Personnel Moves Recent appointments of key executives like Donald Moore and Du Plessis indicate potential strategic shifts. Leveraging their expertise and networks could lead to new business opportunities and market expansion.

Competitive Landscape Being part of a group with control over top beer brands creates a competitive advantage. Understanding competitors like Molson Coors, Diageo, and Carlsberg can help identify areas to differentiate and capture market share.

Employee Expertise The expertise of former executives like Gavin Hudson provides insights into industry trends and best practices. Engaging with ex-SABMiller talent can give a unique perspective to tailor sales strategies effectively.