All-in Global

Translation and LocalizationMalta, Malta11-50 Employees

Our Story
All-in Global started in 2008 as the first company to offer localisation and content writing tailored specifically to the gaming industry. Today, we’re widely recognised as the #1 LSP within this sector.

Throughout the years, we’ve grown our portfolio by adding some related sectors to our fields of expertise: sports betting, esports, sports and FinTech. This way, we matured into a full-service provider of language solutions you can bet on, including content writing, SEO and AudioVisual services in 85+ languages. Hence the decision to rebrand from All-in Translations to All-in Global in 2019.

Our organization was delicately crafted with a specific mission in mind: to help game developers, platform providers, operators, affiliates and esports clubs make the most of emerging markets in the world.

What's the story behind our start-up? Roy Pedersen, a sports journalist, was a regular visitor of online sports betting and poker platforms. While playing and betting, he spotted the terrible quality of translations. It was clear
to him that the content had been translated by people with null knowledge of gaming, or with second-rate languages skills. He then asked some like-minded colleagues to check the same sites in their own languages.
Needless to say, their findings were often similar. Add the fact that competition was non-existent, so the conclusion was easily at hand: All-in Global was a good idea.
A report from May 2019 from marketresearchreports.com confirmed this when they announced the 10 biggest gambling companies: All-in Global had 9 of them as regular clients over the last 10 years.
We achieved all the above by being a fair, respectful, diverse, and socially responsible enterprise. We’ve been working with more than 700 people from 85 countries, and All-in Global is making donations/volunteering to Translators without Borders, UNICEF, European Cancer Leagues, People In Need, charity: water, I Love Street Children and Trash Hero.

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