Digital Growth Expand online sales by highlighting LED and smart lighting trends and leveraging Microsoft 365 tools for email marketing and customer data management.

CRM Analytics Implement a lightweight CRM and analytics to segment customers, track orders, and drive repeat purchases with targeted promotions.

Logistics Optimization Optimize fulfillment and shipping by negotiating with UPS, offering real time shipping options, and streamlining order to delivery processes.

IT Modernization Consider migrating from on premise Windows Server and IIS to a cloud ready hosting and security setup to improve uptime and scalability.

Market Positioning Differentiate through local Phoenix presence and curated product bundles, exclusive lines, and strong warranty options to compete with larger online lighting retailers.