Market Position PROLIGHTING occupies a strong niche as a distributor of energy-efficient lighting products with a trusted reputation built over two decades, presenting opportunities to expand into markets seeking sustainable and cost-efficient lighting solutions.

Customer Base Serving contractors, homeowners, designers, and DIY customers suggests potential for targeted marketing campaigns that highlight innovative lighting solutions and federal/state incentives to drive upselling and cross-selling opportunities.

Product Range Being an authorized dealer of leading brands like Lutron, RAB, and Sylvania offers avenues to introduce complementary smart lighting and automation products to meet the evolving demands of residential and commercial clients.

Digital Presence As a company focused on e-commerce innovation, leveraging digital marketing and optimizing the online platform can further increase market penetration, especially among the tech-savvy or DIY segments seeking easy-to-use lighting solutions.

Growth Potential With revenue estimates between 25M and 50M, there are significant opportunities to grow through strategic partnerships, expanding product offerings, and tapping into large retail or commercial projects that require energy-efficient lighting solutions.