Extensive Promotional Catalog With over 780,000 promotional items, there is a clear opportunity to upsell cross-product campaigns, offer bundled printing and promo solutions, and develop an online shopping and quick-quote workflow to capture more SMB promotional orders.

Regional SMB Growth Located in Michigan with mid-market revenue and a small team, target local and regional small- and mid-sized businesses with bundled printing and promotional product packages for events, trade shows, and corporate gifting.

Digital Modernization Current tech stack includes legacy tools such as Adobe Muse and basic hosting; upgrading to a modern website, CRM integration, and marketing automation could improve lead capture, customer retention, and cross-selling of print and promo services.

Capacity Partnerships As a small team, partnering with fulfillment, white-label printing, or contract manufacturing could unlock scale for high-volume orders and seasonal campaigns, enabling upsell of printing services alongside promotional products.

Sustainability Edge Promote eco-friendly products and sustainable printing practices to appeal to sustainability-conscious brands, opening conversations around green procurement and certifications as a differentiator and new revenue streams.