Niche Market Target IT services and consulting buyers in Utah seeking reliable waterproofing for facilities and data centers, emphasizing local reach beyond Salt Lake City to expand client base.

Tech Stack Leverage the company’s use of digital tools (Squarespace, Squarespace Commerce, Microsoft 365, New Relic, Sucuri, Crazy Egg, Snowplow, WP Engine) to position upsell opportunities in managed hosting, cybersecurity, analytics, and website optimization services.

Revenue Range With reported revenue between 1M and 10M and a lean team, pursue mid-market clients who need scalable waterproofing and IT-enabled maintenance contracts, offering bundled services and SLA-driven engagements.

Growth Potential Highlight expansion from Salt Lake City region into UT markets and potential cross-sell of IT services to waterproofing contractors, leveraging partnerships with similar firms to accelerate geographic growth.

Competitive Position Position as a specialized waterproofing provider with IT services overlap; compare capabilities with peers to identify differentiators and craft targeted outreach to facilities managers, construction firms, and property management groups.