Market Leadership Being part of Groundworks, the leading and fastest-growing foundation and water management solutions company in North America, positions Baker's Waterproofing as a trusted provider with strong industry recognition, creating opportunities to upsell advanced water management services to existing customers.

Expansion Opportunities Recent acquisitions like Leveledconcrete and strategic leadership hiring indicate ongoing growth and regional expansion, suggesting potential for cross-selling services to new markets and acquiring additional residential clients in targeted locations.

Technology Adoption Utilization of advanced tech stacks such as Optimizely, Cloudflare CDN, and mobile platforms signifies a focus on digital efficiency; leveraging these tools can enhance customer engagement, online marketing, and service booking channels for increased sales.

Customer Focus Baker's emphasis on personalized service with lifetime warranties and home education positions the company as a premium provider, opening sales opportunities in high-value residential segments seeking long-term, reliable foundation and waterproofing solutions.

Workforce Development Recognition through awards and strategic leadership appointments like the Chief Human Resources Officer reflects a strong focus on talent management, providing a stable and skilled sales force equipped to build long-term customer relationships and consultative sales strategies.