Growth momentum Groundworks is rapidly expanding its footprint with a new location in Jackson, Mississippi, and a plan to create 5,000 skilled trades jobs over five years, signaling strong market demand and potential cross-sell opportunities for Baker’s Waterproofing services in new markets and through workforce expansion projects.

Acquisitive growth The acquisition of WTX Foundation Repair indicates a strategy to consolidate market share and expand service areas, presenting a chance to engage legacy clients with Baker’s Waterproofing offerings during integration and service upgrades.

Brand credibility Groundworks has earned multiple national recognitions, including Gold Stevie and Top Workplaces USA, which can be leveraged in sales pitches to build trust with homeowners seeking reliable foundation and water management solutions.

Service scope fit Baker’s Waterproofing focuses on foundation repair, basement waterproofing, crawl space repair, and concrete repair with lifetime warranties—align these compelling warranties and education-driven approach with Groundworks’ large customer base for value-added services.

Digital and ops leverage The tech stack includes CRM/automation tools like QuickBooks and SEMrush, plus collaboration and outreach platforms. There is an opportunity to implement targeted digital campaigns and streamlined lead routing for foundation and water-management needs in current and new markets.