Growth momentum Groundworks and its brands, including Baker’s Waterproofing, are experiencing rapid expansion with 80+ offices and a track record as Inc. 5000 fastest-growing, presenting ongoing cross-sell and upsell opportunities to homeowners through enhanced foundation and water management services.

Enterprise tech enablement Strong emphasis on technology platforms (Procore, Google Cloud, Asana, Optimizely, Braze, Airtable, Canva, ChatGPT) signals potential for scalable sales processes, improved CRM and marketing automation to target homeowners with personalized inspection offers and warranty-driven communications.

Warranty-driven value Lifetime warranties and a focus on structural integrity create a compelling selling point for referral partnerships with real estate agents, insurers, and remodeling firms seeking trusted, long-term home protection solutions.

Strategic leadership changes Recent executive appointments, including President and CIO additions, indicate a commitment to operational scale and technology modernization, opening doors for enterprise-grade partnerships, channel collaborations, and service integration opportunities.

Market positioning As part of Groundworks, Baker’s Waterproofing leverages a recognized national platform in foundation and water management, enabling co-marketing, bundled service offers, and regional market penetration strategies to capture homeowners facing foundation and water-related needs.