Monitoring Expansion Alliance for the Great Lakes is actively expanding a high-density water quality monitoring network in Michigan, developed in collaboration with LimnoTech and Michigan State University. The initiative is supported by significant grant funding from the Michigan Department of Agriculture and Rural Development to install monitoring equipment across multiple priority sub-watersheds. This presents opportunities for end-to-end sensor networks, data integration, analytics dashboards, and ongoing maintenance services.

Grant & Compliance Recent grant funding highlights the organization’s capacity to scale environmental data programs. This creates a market need for grant lifecycle management, reporting, compliance workflows, and donor analytics that align with Salesforce-based systems. Services that streamline grant administration and reporting could be a strong fit.

CRM & Engagement The group uses Salesforce Lightning and a mix of digital tools, suggesting opportunities to optimize donor management, campaign automation, and cross-channel engagement. Integrations with WordPress sites and asset creation tools like Canva can be leveraged to build seamless campaigns and dashboards. A CRM optimization engagement could improve fundraising velocity and program impact tracking.

Partnership Growth Strategic alliances with organizations such as the Surfrider Foundation and Shedd Aquarium indicate openness to sponsorships, co-branded education, and joint training programs. There is potential to offer sponsorship management, partnership marketing, and event platforms that amplify reach and funding streams, including training services for restaurant owners to reduce plastic use.

Regional Outreach The March 2026 Regional Playbook demonstrates a focus on local organizing and community preparedness ahead of data center projects. This signals demand for regional playbook platforms, training modules, and knowledge-sharing systems to scale community engagement across the Great Lakes region.