Growth footprint Emerging professional football league with multi-market expansion activity including moves to Frisco Texas and Georgia, presenting opportunities for sponsorships, venue partnerships, and regional media packages to improve visibility and fan engagement.

Tech enabled Digital engagement via aaf app for streaming and fantasy integration signals potential for B2B collaborations in app monetization, data analytics, and targeted advertising technology partnerships.

Content licensing Content production history with CBS broadcast and planned championship events suggests opportunities for licensing, branded content deals, and rights partnerships across networks and streaming platforms.

Investors & partnerships Strategic investor involvement from MGM Resorts and other backers indicates openness to co-marketing, experiential activations, and in-market sponsorships aligned with sports betting and entertainment experiences.

Talent development Comprehensive player support and post-career planning create a chance to offer educational, career-services, and scholarship-related partnerships, as well as training programs and athlete engagement platforms for sponsors.