Global Entertainment Reach Allied operates at a global scale with 23 offices across North America and Europe, offering integrated entertainment, culture and lifestyle marketing capabilities. This presents a sales opportunity to pitch cross-market campaigns, global brand partnerships, and coordinated multi-region activations for studios, streaming platforms, and live entertainment brands seeking consistent worldwide visibility.

Diverse Clientele & Sectors The company services film, TV, streaming, sports, gaming, live entertainment, cultural institutions, hospitality and consumer brands. This breadth allows up-selling or package deals that combine media, digital, experiential, promotions, PR, and brand partnerships for clients looking to consolidate their agency partnerships.

Strong Awards & Recognition A track record of industry awards and historic leadership in entertainment marketing can be leveraged to win new clients by highlighting expertise, credibility, and proven ROI in campaigns across entertainment channels and culturally resonant marketing.

Leadership & Growth Recent leadership appointments including a new global CEO and London-based VP of client solutions indicate strategic expansion and emphasis on client solutions and international growth, suggesting opportunities to pitch region-specific, scalable programs for global brands seeking local-market expertise.

Digital & Tech Stack Utilizes Salesforce, Workfront, PR Newswire, Amazon SES, and other tech tools to manage campaigns and data. This creates a basis for selling data-driven marketing services, programmatic media coordination, CRM-enabled customer journeys, and streamlined creative production for large-scale campaigns.