Longstanding Expertise Target Alloway Electric as a trusted partner for large residential and commercial electrical projects in the Treasure Valley, leveraging their 1924 heritage and reputation for quality, performance, and customer service to upsell maintenance contracts and preventive electrical services.

Midmarket Focus positioned as a mid-sized contractor with 11-50 employees and revenue in the 10M-25M range, offering scalable service packages and bundled maintenance for growing homebuilder alliances and local commercial clients.

Service Expansion Highlight opportunities to cross-sell new construction, remodeling, and power quality solutions, including electrical panel corrections and underground wiring, to both residential and small-to-medium commercial customers.

Digital Presence Leverage their multi-platform tech stack (Squarespace, WordPress, Shopify) to run targeted digital campaigns, content marketing, and lead capture for service contracts and regional project bids.

Strategic Partnerships Position as a preferred regional electrical contractor for suppliers and distributors, using their Boise market dominance and customer service credibility to win preferred supplier and contract opportunities with larger players in the industry.