Local market leader Allstar Alarm is the largest locally owned and operated security provider in Washtenaw and Livingston counties with a 25+ year track record, presenting a trusted entry point for expanded residential and small business security offerings in the regional market.

Comprehensive security Core strengths include installation, service and monitoring across intrusion, video surveillance, card access and fire alarm systems, enabling cross-sell of integrated security solutions to existing customers and upsell during system refresh or expansion cycles.

Mid-market growth Revenue is in the low to mid single-digit millions with a 11-50 employee base, indicating opportunities to scale through new commercial contracts, recurring monitoring services and premium support packages for mid-sized businesses.

Partnership credibility Recognition by brands like Honeywell and First Alert Professionals enhances credibility for channel partnerships, referrals, and co-branded marketing initiatives to attract larger commercial clients and multi-site deployments.

Digital readiness Existing tech stack and digital presence (WordPress, Mailchimp, and YouTube) offer a platform for targeted marketing campaigns, lead nurturing, and customer education initiatives to drive demand for upgraded systems and service contracts.