New Trail Expansion AllTrails recently launched 25 new trails to inspire outdoor adventure in 2025. This presents a sales opportunity to promote AllTrails access along with these exciting new trail options to attract more users and outdoor enthusiasts.

Strategic Partnerships AllTrails has partnered with reputable organizations like Public Lands Alliance, expanding the AllTrails Public Lands Program. Leveraging these partnerships can open doors for collaborative marketing efforts and promotional activities, enhancing brand visibility and driving potential sales growth.

Brand Awareness Campaign The 'Find Your Outside' brand awareness campaign by AllTrails aims to reach a larger audience of outdoor enthusiasts. Utilizing this momentum, sales teams can leverage the campaign theme, tapping into the growing interest in outdoor exploration to attract new users and increase subscription sales.

Competitor Identification Identifying competitors like komoot provides valuable insights into the outdoor app landscape. Sales professionals can position AllTrails against competitors by highlighting unique features, user benefits, and the platform's global community engagement to attract users looking for a comprehensive outdoor experience.

Partnership Opportunities Collaborating with partners such as Rumpl for limited edition 'Night Hikes' blankets showcases AllTrails' commitment to enhancing the outdoor experience. Sales teams can explore co-branded promotional opportunities with partners to offer exclusive deals, driving product sales and subscriptions.