Allure Bridals Employee Directory
Retail Apparel and FashionTennessee, United States51-200 Employees
Allure Bridals designs and manufactures bridal gowns and related formalwear within the Retail Apparel and Fashion industry. It is based in Bartlett, Tennessee, and traces its origins to the Crum family’s fabric business, with Kelly Crum steering the company toward wholesale in 2000 and establishing the Allure Bridals brand. The company is recognized for its detailed, well-constructed dresses and has since expanded into menswear and occasionwear. It also produces the Disney Fairy Tale Weddings collection as a partner of Disney. Its customers include bridal salons and brides seeking high-quality wedding attire, supported through a portfolio designed for retailers and couples planning weddings. In December 2023, Allure Bridals expanded its portfolio through the acquisition of Portia & Scarlett, signaling ongoing growth in its brand family.