Insights

Expanding Product Lines Allure Bridals has recently launched new collections including AmaBella Quinceañera and Disney Princess-inspired wedding gowns, indicating opportunities to cross-sell these popular formalwear categories to existing bridal clients or explore partnerships with event planners and venues specializing in these celebrations.

Strategic Acquisitions The acquisition of Portia & Scarlett suggests a growth-focused strategy, opening potential avenues to co-market or develop new bridal and evening wear lines, while also leveraging the combined brand portfolios to increase market share in premium bridal segments.

Partnership Opportunities Recent collaborations with trusted retailers like Karako Suits and Disney demonstrate openness to strategic partnerships, creating avenues for sales teams to develop new retail relations or exclusive distribution agreements with specialized boutiques and entertainment brands.

Digital and Event Marketing The use of targeted digital marketing tools such as Facebook Pixel and Google Ads indicates a strong online presence, which sales efforts could enhance through exclusive online collections, virtual trunk shows, or influencer collaborations to attract broader customer segments.

Market Position & Trends As a rapidly growing private company recognized for awards and innovation, Allure Bridals presents a prime opportunity for upselling premium or custom bridal options to discerning clients seeking the latest trends in wedding fashion, especially within the mid-market segment they predominantly serve.

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Facebook Pixel, Open Graph, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Yii
    Web Frameworks
  • Nginx
    Web Servers
  • AddThis
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
95%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
3%
FirstL@allurebridals.comJohnD@allurebridals.com
2%

Frequently Asked Questions

Where is Allure Bridals's headquarters located?

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Allure Bridals's main headquarters is located at Bartlett, Tennessee United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Allure Bridals's official website and social media links?

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Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

What is Allure Bridals's SIC code NAICS code?

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Allure Bridals's SIC code is 5621 - Women's Clothing Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

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As of April 2026, Allure Bridals has approximately 81 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Cfo: M. F.Chief Growth Officer: M. M.Chief Operating Officer: J. P. L.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

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Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

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Allure Bridals's tech stack includes Google AdsFacebook PixelOpen GraphOWL CarouseljQuery UIYiiNginxAddThis.

What is Allure Bridals's email format?

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Allure Bridals's email format typically follows the pattern of First@allurebridals.com. Find more Allure Bridals email formats with LeadIQ.

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

Headquarters
Bartlett, Tennessee United States
SIC Code
5621 - Women's Clothing Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

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