Insights

Strong Market Presence Allure Bridals is recognized as a leading bridal manufacturer in the US, with a proven track record of growth and awards. Its reputation and expanding brand portfolio suggest opportunities to upsell premium collections and exclusive collaborations within the high-end wedding apparel segment.

Strategic Brand Expansions Recent launches such as AmaBella Quinceañera and the Disney Princess-inspired collections indicate a focus on capturing diverse, event-specific markets. These initiatives open avenues for targeted sales of event apparel, accessories, and complementary products to new customer segments.

Acquisition Growth The acquisition of Portia & Scarlett enhances Allure’s market reach and product portfolio, presenting opportunities to leverage new brand relationships and cross-promote products to a broader customer base, including boutique and retail partners.

Digital Engagement Utilizing digital marketing tools such as Google Ads, Facebook Pixel, and email marketing platforms, Allure Bridals actively engages its audience. This indicates potential for tailored sales campaigns, targeted outreach, and digital-driven upsell opportunities for related wedding accessories and services.

Market Trends Focus The repeated emphasis on Disney-themed collections and event-specific lines shows alignment with current market trends emphasizing themed and personalized wedding experiences. Deploying complementary products like custom accessories or décor could maximize sales opportunities within this trend.

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Facebook Pixel, Open Graph, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Yii
    Web Frameworks
  • Nginx
    Web Servers
  • AddThis
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
49%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
1%
FirstL@allurebridals.comJohnD@allurebridals.com
1%
First@allurebridals.comJohn@allurebridals.com
49%

Frequently Asked Questions

Where is Allure Bridals's headquarters located?

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Allure Bridals's main headquarters is located at Bartlett, Tennessee US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Allure Bridals's official website and social media links?

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Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

What is Allure Bridals's NAICS code?

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Allure Bridals's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

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As of October 2025, Allure Bridals has approximately 77 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Growth Officer: M. M.Chief Operating Officer: J. L.Cfo: M. F.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

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Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

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Allure Bridals's tech stack includes Google AdsFacebook PixelOpen GraphOWL CarouseljQuery UIYiiNginxAddThis.

What is Allure Bridals's email format?

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Allure Bridals's email format typically follows the pattern of First@allurebridals.com. Find more Allure Bridals email formats with LeadIQ.
Allure Bridals

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

Headquarters
Bartlett, Tennessee US
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

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