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Insights

Expansion into Quinceañera Market By launching the AmaBella Quinceañera brand, Allure Bridals has extended its reach into the lucrative Quinceañera market, presenting a new sales opportunity to tap into a different segment of formalwear clientele.

Strategic Acquisition of Portia & Scarlett The acquisition of Portia & Scarlett has strategically expanded Allure Bridals' powerhouse portfolio, opening up potential cross-selling opportunities and access to new customers through the addition of unique designs and styles.

Exclusive Disney Collaboration The ongoing collaboration with Disney for Princess-inspired wedding gowns and bridesmaids dresses offers a distinct selling point, attracting Disney fans and brides looking for magical and unique wedding attire, positioning Allure Bridals as a go-to brand for fairy tale weddings.

Consistent Award-Winning Collections With a track record of winning awards such as 'Fastest Growing Top 100 Private Companies' and 'Top 100 Private Companies' in the Mid-South, Allure Bridals' acclaimed collections present a compelling sales proposition backed by industry recognition and customer trust.

High Revenue Potential With a revenue ranging between $10M - $50M, Allure Bridals is positioned at a financially healthy range, indicating the capacity for substantial sales volume and potential growth in market share within the competitive bridal industry.

Similar companies to Allure Bridals

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Hotjar, Cloudflare, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Hotjar
    Analytics
  • Cloudflare
    Content Management System
  • jQuery UI
    Javascript Libraries
  • Flickity
    Javascript Libraries
  • Nginx
    Web Servers
  • Pinterest
    Widgets
  • Google Plus
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
49%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
1%
FirstL@allurebridals.comJohnD@allurebridals.com
1%
First@allurebridals.comJohn@allurebridals.com
49%

Frequently Asked Questions

Where is Allure Bridals's headquarters located?

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Allure Bridals's main headquarters is located at Bartlett, Tennessee US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Allure Bridals's official website and social media links?

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Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

How much revenue does Allure Bridals generate?

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As of August 2024, Allure Bridals's annual revenue reached $15M.

What is Allure Bridals's NAICS code?

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Allure Bridals's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

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As of August 2024, Allure Bridals has approximately 72 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Marketing Officer: R. V. C.Chief Technology Officer: A. M.Chief Growth Officer: M. M.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

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Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

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Allure Bridals's tech stack includes Google AdsHotjarCloudflarejQuery UIFlickityNginxPinterestGoogle Plus.

What is Allure Bridals's email format?

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Allure Bridals's email format typically follows the pattern of . Find more Allure Bridals email formats with LeadIQ.
Allure Bridals

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

Headquarters
Bartlett, Tennessee US
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Allure Bridals's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Allure Bridals's revenue is in the range of $10M$50M

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