Insights

Expanding Bridal Portfolio Allure Bridals has demonstrated strong growth through strategic acquisitions, such as Portia & Scarlett, expanding its product offerings and market reach in the bridal and formalwear segments. This growth suggests opportunities to cross-sell or introduce complementary bridal accessories and services to their expanded customer base.

Diverse Celebratory Collections The launch of new collections like the AmaBella Quinceañera indicates a diversification into special occasion markets beyond traditional wedding apparel. Partnering with Allure for Quinceañera and other milestone events could open new sales channels and target demographics seeking formalwear for diverse celebrations.

Strong Market Recognition Recognition as one of the fastest growing and top private companies in the Mid-South highlights a robust brand reputation. Leverage this credibility to position premium accessories, customization services, or exclusive collaborations that appeal to their upwardly mobile and brand-conscious customers.

Growth in Custom and Themed Designs With collaborations like Disney Fairy Tale Weddings and Disney Princess-inspired gowns, Allure demonstrates a focus on themed and customizable wedding attire. Sales opportunities exist in creating themed enhancements, personalized embellishments, or licensing exclusive designs for special occasions and high-end clients.

Digital Marketing Engagement Allure's investment in digital tools such as Google Ads and Facebook Pixel suggests an active digital marketing strategy. Collaborating with their marketing team to promote add-on products such as bridal accessories, veils, or formalwear upgrades could increase average order value and customer engagement.

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Facebook Pixel, Open Graph, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Yii
    Web Frameworks
  • Nginx
    Web Servers
  • AddThis
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
49%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
1%
FirstL@allurebridals.comJohnD@allurebridals.com
1%
First@allurebridals.comJohn@allurebridals.com
49%

Frequently Asked Questions

Where is Allure Bridals's headquarters located?

Minus sign iconPlus sign icon
Allure Bridals's main headquarters is located at Bartlett, Tennessee United States. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Allure Bridals's official website and social media links?

Minus sign iconPlus sign icon
Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

What is Allure Bridals's SIC code NAICS code?

Minus sign iconPlus sign icon
Allure Bridals's SIC code is 5621 - Women's Clothing Stores NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

Minus sign iconPlus sign icon
As of February 2026, Allure Bridals has approximately 81 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Cfo: M. F.Chief Growth Officer: M. M.Chief Operating Officer: J. L.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

Minus sign iconPlus sign icon
Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

Minus sign iconPlus sign icon
Allure Bridals's tech stack includes Google AdsFacebook PixelOpen GraphOWL CarouseljQuery UIYiiNginxAddThis.

What is Allure Bridals's email format?

Minus sign iconPlus sign icon
Allure Bridals's email format typically follows the pattern of First@allurebridals.com. Find more Allure Bridals email formats with LeadIQ.

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

Headquarters
Bartlett, Tennessee United States
SIC Code
5621 - Women's Clothing Stores
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.