Insights

Expansion into Quinceañera Market Allure Bridals recently launched AmaBella Quinceañera collection, tapping into the lucrative market of Quinceañera-themed designs, presenting an opportunity to cater to a new segment of customers seeking opulent formalwear.

Strategic Acquisition of Portia & Scarlett The recent acquisition of Portia & Scarlett by Allure Bridals expands the company's portfolio, providing access to new clientele and diversifying product offerings, creating a potential avenue for cross-selling and brand synergy.

New Disney Princess-inspired Collections The launch of Disney Princess-inspired wedding gowns and bridesmaids dresses by Allure Bridals presents a unique sales opportunity to leverage the allure of Disney brand, appealing to customers seeking fairytale-themed wedding attire.

Consistent Recognition and Awards Allure Bridals has been consistently recognized as one of the fastest-growing private companies in the Mid-South, indicating a strong brand reputation and customer loyalty, which can be leveraged to drive sales through word-of-mouth and brand advocacy.

Diversification into Disney Wedding Collection With the development of the Disney Wedding Collection, Allure Bridals is expanding its product offerings to cater to Disney enthusiasts and fans, opening up new sales channels and opportunities for collaboration with a globally recognized brand.

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Facebook Pixel, Contentful, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Contentful
    Content Management System
  • Lightbox
    Javascript Libraries
  • Klaviyo
    Marketing Automation
  • Yii
    Web Frameworks
  • Elfsight
    Widgets
  • Google Plus
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
49%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
1%
FirstL@allurebridals.comJohnD@allurebridals.com
1%
First@allurebridals.comJohn@allurebridals.com
49%

Frequently Asked Questions

Where is Allure Bridals's headquarters located?

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Allure Bridals's main headquarters is located at Bartlett, Tennessee US. The company has employees across 3 continents, including North AmericaEuropeOceania.

What is Allure Bridals's official website and social media links?

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Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

How much revenue does Allure Bridals generate?

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As of June 2025, Allure Bridals's annual revenue reached $15M.

What is Allure Bridals's NAICS code?

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Allure Bridals's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

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As of June 2025, Allure Bridals has approximately 80 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Chief Marketing Officer: R. V. C.Chief Technology Officer: A. M.Chief Growth Officer: M. M.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

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Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

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Allure Bridals's tech stack includes Google AdsFacebook PixelContentfulLightboxKlaviyoYiiElfsightGoogle Plus.

What is Allure Bridals's email format?

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Allure Bridals's email format typically follows the pattern of . Find more Allure Bridals email formats with LeadIQ.
Allure Bridals

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

Headquarters
Bartlett, Tennessee US
NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $10M$50M

    Allure Bridals's revenue is in the range of $10M$50M

Section iconFunding & Financials

  • $10M$50M

    Allure Bridals's revenue is in the range of $10M$50M

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