Insights

Expanding Product Lines Allure Bridals' recent launch of AmaBella Quinceañera and Disney-inspired collections indicates a strategic diversification into celebratory and themed markets, presenting opportunities to cross-sell these new lines to existing bridal clients and target new customer segments.

Strategic Acquisitions The acquisition of Portia & Scarlett enhances Allure's presence in the formalwear and evening gown sectors, opening avenues to upsell these premium products to the company's established customer base and build a broader market share.

Brand Collaborations Partnerships with Disney and recognition as a top private growth company suggest strong brand appeal and market presence, enabling sales teams to leverage these collaborations for co-marketing opportunities and exclusive product offerings to attract larger retail partners.

Market Positioning With a revenue estimate between 25M and 50M and recognition as a fast-growing private company, Allure Bridals is well-positioned to target mid-tier bridal boutiques and department stores seeking innovative, award-winning bridal collections.

Digital Marketing Strengths Allure's adoption of digital tools such as Google Ads, Facebook Pixel, and other online marketing platforms indicates an active digital outreach strategy, which can be expanded through targeted campaigns to drive sales with both current and new retail partners.

Allure Bridals Tech Stack

Allure Bridals uses 8 technology products and services including Google Ads, Facebook Pixel, Open Graph, and more. Explore Allure Bridals's tech stack below.

  • Google Ads
    Advertising
  • Facebook Pixel
    Analytics
  • Open Graph
    Content Management System
  • OWL Carousel
    Javascript Libraries
  • jQuery UI
    Javascript Libraries
  • Yii
    Web Frameworks
  • Nginx
    Web Servers
  • AddThis
    Widgets

Media & News

Allure Bridals's Email Address Formats

Allure Bridals uses at least 1 format(s):
Allure Bridals Email FormatsExamplePercentage
First@allurebridals.comJohn@allurebridals.com
49%
First.Last@allurebridals.comJohn.Doe@allurebridals.com
1%
FirstL@allurebridals.comJohnD@allurebridals.com
1%
First@allurebridals.comJohn@allurebridals.com
49%

Frequently Asked Questions

What is Allure Bridals's official website and social media links?

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Allure Bridals's official website is allurebridals.com and has social profiles on LinkedIn.

What is Allure Bridals's NAICS code?

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Allure Bridals's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Allure Bridals have currently?

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As of December 2025, Allure Bridals has approximately 79 employees across 3 continents, including North AmericaEuropeOceania. Key team members include Cfo: M. F.Chief Growth Officer: M. M.Chief Operating Officer: J. L.. Explore Allure Bridals's employee directory with LeadIQ.

What industry does Allure Bridals belong to?

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Allure Bridals operates in the Retail Apparel and Fashion industry.

What technology does Allure Bridals use?

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Allure Bridals's tech stack includes Google AdsFacebook PixelOpen GraphOWL CarouseljQuery UIYiiNginxAddThis.

What is Allure Bridals's email format?

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Allure Bridals's email format typically follows the pattern of First@allurebridals.com. Find more Allure Bridals email formats with LeadIQ.

Allure Bridals

Retail Apparel and FashionTennessee, United States51-200 Employees

Allure Bridals is the premier wedding dress manufacturer in the United States, headquartered in Memphis, Tennessee. Founded by the Crum family, CEO Kelly Crum transformed his family's fabric store into the Bridal Collection, a bridal salon serving Tennessee brides for many years. In 2000, when the opportunity to manufacture bridal gowns arose, Kelly expanded the store into a thriving wholesale business in just a few short years. The line swiftly rose in popularity and quickly gained recognition for its beautifully detailed and well-constructed dresses. Allure Bridals was born shortly thereafter, expanding into the menswear and occasionwear markets as well.
 
Allure Bridals and its dress collections have consistently garnered praise, winning numerous awards including, “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. Allure Bridals is also a proud partner of Disney, and the manufacturer of Disney’s Fairy Tale Weddings collection.

After more than 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals family of brands continues to pride itself on thoughtful design and a warm, welcoming culture.

Section iconCompany Overview

NAICS Code
448 - Clothing and Clothing Accessories Stores
Employees
51-200

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

Section iconFunding & Financials

  • $25M$50M

    Allure Bridals's revenue is estimated to be in the range of $25M$50M

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