Small team, high touch Target the customer as a small, boutique eyewear retailer with a lean team. Solutions that streamline operations, automate routine tasks, and simplify e-commerce management can deliver outsized impact and clear ROI for a business of this size.

E-commerce emphasis Leverage their existing Shopify footprint and multiple payment options (Apple Pay, PayPal, Venmo) to propose optimized checkout, abandoned cart recovery, and payment security enhancements that boost conversion rates and average order value.

Cloud-first ops Position cloud-based infrastructure improvements and DNS optimization as a way to improve site reliability and performance, minimizing downtime during promotions and peak shopping periods.

Growth-ready, revenue signals With revenue under one million and peers in the eyewear space scaling to hundreds of millions, present scalable solutions for marketing automation, analytics, and inventory planning to support revenue growth without overhauling current systems.

Tech-enabled customer experience Offer turnkey solutions that integrate their tech stack (Shopify, iCIMS for potential recruiting needs, Envoy for workplace communications) to enhance customer journey management, order processing, and supplier/vendor coordination as they grow.