Digital Transformation Grupo Éxito has demonstrated a strong commitment to digital innovation, including partnerships with Toshiba and the launch of Éxito Media, indicating opportunities to tailor digital advertising, data-driven marketing solutions, and frictionless checkout technologies for their extensive retail network and customer base.

Sustainability Initiatives With a clear focus on sustainability and ecosystem preservation through partnerships with WWF and environmental projects, there is potential to develop eco-friendly products, sustainable supply chain solutions, and green marketing strategies aligned with their corporate social responsibility goals.

Expansion Projects The development of the Shopping Resort and strategic alliances for new retail formats suggest opportunities to offer innovative real estate marketing, integrated retail solutions, and advanced facility management services to support their expansion into new formats.

Customer Experience Focus Their omni-channel strategy and investments in modern shopping experiences, such as frictionless payments and digital store initiatives, create openings for solutions that enhance customer engagement, loyalty programs, and personalized retail technology implementations.

Market Positioning As one of Latin America's largest retail platforms with diverse brands across multiple countries, Grupo Éxito offers a broad platform for cross-selling opportunities, regional marketing campaigns, and integrated logistics solutions to optimize their extensive supply chain and retail operations.