Award-winning entry Alocity recently secured the 2023 Best New Product Award at ISC West for its Access Control Platform, signaling strong market credibility and a differentiating hook to open doors with prospects seeking innovation in physical access control.

Niche market focus With a specialized product addressing long-standing gaps in physical access control and a small team, Alocity can target security integrators and mid-market facilities managers looking for next-gen, scalable door reader solutions.

Low revenue but growth potential Current revenue is under one million, indicating an opportunity for rapid growth through channel partnerships, early adopters, and upsell opportunities with mid-size organizations seeking modern access control deployments.

Tech and cloud leverage Utilizing AWS, Google Cloud, Webflow, and HubSpot tools suggests readiness for cloud-based deployment, remote management, and data-driven security analytics, which can be featured in outreach to CIOs and IT security leads.

Audience and partnerships Active use of LinkedIn Ads, Microsoft Advertising, and HubSpot analytics points to a receptiveness to targeted B2B campaigns; propose co-marketing with security integrators and platform partners to accelerate deal velocity.