Market Scope Alperson Party Rentals operates across multiple counties in New York and Southern Connecticut, indicating opportunities to expand service offerings within these regions or nearby areas experiencing event growth.

Service Diversification With a broad inventory from teaspoons to tents, there is potential to upsell complementary event items such as lighting, tables, or staging to existing clients seeking comprehensive event solutions.

Digital Presence Utilizing platforms like WordPress and Google Analytics suggests an emphasis on online marketing; deploying targeted digital campaigns could attract new customers or increase repeat business from local event planners.

Customer Engagement Given the company's regional focus with a relatively small team, building strategic partnerships with local vendors and event venues could enhance referral opportunities and strengthen market positioning.

Growth Opportunities The revenue range of 1 to 10 million indicates room for scaling operations; exploring new event segments such as corporate or outdoor festivals can unlock additional revenue streams.