Growth Potential Although Alpha West Marketing's revenue is modest, its recent entry into the construction industry presents opportunities for expanding digital marketing services to enhance their market presence and client acquisition strategies.

Digital Presence Enhancement With a website built on CMS tools and SEO optimization (Yoast SEO), there's scope to offer advanced marketing solutions like content strategy, SEO audits, and targeted campaigns to improve online visibility and generate more leads.

Technology Integration Given their use of multiple web and content management tools, Alpha West Marketing is likely receptive to technology-driven marketing solutions including automation, analytics, and CRM integrations to streamline project acquisition.

Market Differentiation Positioning as a local construction company with a specialized marketing approach offers opportunities to propose tailored branding, local SEO, and community engagement strategies to stand out in regional markets.

Partnership Opportunities With a small team size, Alpha West Marketing may seek strategic partnerships with larger construction firms or suppliers, creating a demand for joint marketing campaigns and business development collaborations.