AlphaPet Ventures GmbH Email Format

Technology, Information and InternetBavaria, Germany51-200 Employees

AlphaPet Ventures GmbH is a Munich-based technology company located at 234 Landsberger Street, München, Bavaria 80687, Germany, and employs 51-200 people. It functions as a technology-driven brand platform that digitises the pet market, focusing on digital brand building, multi-channel distribution and scalable brand platform services. The company owns a brand portfolio of eight premium pet brands, including Wolfsblut, Wildes Land, PRIMUM and Müller’s Naturhof, and distributes them through in-house shops petspremium.de and hundeland.de and mono-brand shops wolfsblut.com and wildes-land.de, providing direct access to over one million end customers. Its subsidiary Premium Pet Products GmbH serves as the B2B sales arm, with a 20-person office and field sales team, and works with more than 1,200 independent retailers and key accounts such as Fressnapf, Hagebau, EDEKA and dm, across more than 13,000 connected points of sale. In 2026 AlphaPet Ventures completed acquisitions including Tierliebhaber and Cpro Food, expanding its European pet food portfolio.

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