Insights

Digital Brand Expansion AlphaPet Ventures demonstrates strong expertise in digital brand building with a portfolio of eight premium pet food brands sold through proprietary eCommerce platforms and multi-channel shops, presenting opportunities to collaborate on digital marketing and distribution channels targeting pet owners.

Retail Network Growth The company's subsidiary reaches over 1,200 independent retailers and key accounts, indicating a substantial retail presence across diverse offline channels, which offers potential for expanding distribution partnerships and increasing product placement in pet specialty and retail stores.

Acquisition Strategy With multiple acquisitions of premium pet food brands and platforms, AlphaPet Ventures actively grows its product offerings and market reach, creating opportunities to introduce new products and engage with their expanding portfolio for cross-selling and joint marketing initiatives.

Technology Utilization Leveraging advanced tech stacks like Shopify, Looker, and other digital tools, the company is well-positioned to optimize sales data analysis and enhance marketing strategies, opening doors for tailored digital sales campaigns and data-driven business development opportunities.

Market Positioning Operating in a competitive segment with annual revenues between 10 and 25 million dollars and a focus on premium products, AlphaPet Ventures presents potential sales opportunities through premium retail channels and online direct-to-consumer platforms targeting high-end pet owners.

AlphaPet Ventures GmbH Tech Stack

AlphaPet Ventures GmbH uses 8 technology products and services including Looker, Kakao, WordPress, and more. Explore AlphaPet Ventures GmbH's tech stack below.

  • Looker
    Analytics
  • Kakao
    Communication And Collaboration
  • WordPress
    Content Management System
  • Odoo
    Content Management System
  • Shopify
    E-commerce
  • Instructure
    Education Management
  • Apple iCloud Mail
    Email
  • Nginx
    Web Servers

AlphaPet Ventures GmbH's Email Address Formats

AlphaPet Ventures GmbH uses at least 1 format(s):
AlphaPet Ventures GmbH Email FormatsExamplePercentage
First.Last@alpha.petJohn.Doe@alpha.pet
48%
First.Last@alpha.petJohn.Doe@alpha.pet
2%
First.Last@alpha.petJohn.Doe@alpha.pet
48%
First.Last@alpha.petJohn.Doe@alpha.pet
2%

Frequently Asked Questions

Where is AlphaPet Ventures GmbH's headquarters located?

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AlphaPet Ventures GmbH's main headquarters is located at 234 Landsberger Street München, Bavaria 80687 Germany. The company has employees across 3 continents, including EuropeNorth AmericaSouth America.

What is AlphaPet Ventures GmbH's official website and social media links?

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AlphaPet Ventures GmbH's official website is alpha.pet and has social profiles on LinkedInCrunchbase.

What is AlphaPet Ventures GmbH's NAICS code?

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AlphaPet Ventures GmbH's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does AlphaPet Ventures GmbH have currently?

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As of February 2026, AlphaPet Ventures GmbH has approximately 154 employees across 3 continents, including EuropeNorth AmericaSouth America. Key team members include Ceo / Founder: M. H.Cto: M. S.Chief Financial Officer: K. J.. Explore AlphaPet Ventures GmbH's employee directory with LeadIQ.

What industry does AlphaPet Ventures GmbH belong to?

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AlphaPet Ventures GmbH operates in the Technology, Information and Internet industry.

What technology does AlphaPet Ventures GmbH use?

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AlphaPet Ventures GmbH's tech stack includes LookerKakaoWordPressOdooShopifyInstructureApple iCloud MailNginx.

What is AlphaPet Ventures GmbH's email format?

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AlphaPet Ventures GmbH's email format typically follows the pattern of First.Last@alpha.pet. Find more AlphaPet Ventures GmbH email formats with LeadIQ.

When was AlphaPet Ventures GmbH founded?

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AlphaPet Ventures GmbH was founded in 2016.

AlphaPet Ventures GmbH

Technology, Information and InternetBavaria, Germany51-200 Employees

ALPHAPET VENTURES DIGITISES THE PET MARKET

AlphaPet Ventures GmbH is a technology-driven brand platform that stands for the digitalisation of the pet market as well as the successful brand building and multi-channel distribution of premium pet food.

The AlphaPet Ventures brand portfolio comprises eight premium brands, including Wolfsblut, Wildes Land, PRIMUM and Müller’s Naturhof. The brands belonging to AlphaPet are sold through the in-house multi-brand shops petspremium.de and hundeland.de as well as through the mono-brand shops wolfsblut.com and wildes-land.de. Through the AlphaPet platform and the four connected eCommerce shops, AlphaPet now has direct access to over one million end customers in direct sales.

The subsidiary Premium Pet Products GmbH is the sales company and contact for all B2B partners and offline retailers. With its 20-strong office and field sales team, it already serves more than 1,200 independent specialist retailers, key accounts / partners such as Fressnapf, Hagebau, EDEKA, dm and many more – with a total of more than 13,000 connected point-of-sales.

Through its digital roots and platforms, AlphaPet Ventures has developed strong expertise in digital brand building. AlpahPet’s core areas can be summarised as (digital) brand building, multi-channel distribution and brand platform services & scaling.

Section iconCompany Overview

Headquarters
234 Landsberger Street München, Bavaria 80687 Germany
Website
alpha.pet
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2016
Employees
51-200

Section iconFunding & Financials

  • $10M$25M

    AlphaPet Ventures GmbH's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $10M$25M

    AlphaPet Ventures GmbH's revenue is estimated to be in the range of $10M$25M

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