Destination Marketing Scale Capitalize on the CVB's multi-channel approach (Google Ads, Reddit Ads, social media, targeted site content) to cross-sell destination marketing services to Alpharetta hotels and local businesses seeking increased visitation and group bookings.

Group Sales Leverage The CVB focuses on increasing group room nights across 30 hotels through tradeshows, associations, conferences, and site visits. Propose partnerships or bundled sales programs, such as exclusive group rates or event-specific promotions with hotel partners.

Public Relations Growth With a newly appointed Director of Public Relations and Communications, offer publicity campaigns, media training, and crisis comms services to amplify Alpharetta’s rise as a leisure destination, benefiting hospitality clients and local attractions.

Digital Ecosystem Fit The tech stack indicates reliance on WordPress, cloud platforms, and video channels. Propose digital marketing services, SEO/content optimization, and YouTube video campaigns tailored for Alpharetta’s attractions to attract overnight visitors and event planners.

Funding & Partnership Opportunity Revenue range suggests a mid-market CVB with funding for growth. Explore sponsorships, joint promotions, and data-driven performance marketing programs with tourism partners, restaurants, and venues to broaden reach and measure ROI.