Community Focus Alpine Credit Union primarily serves local school district employees, their families, and Utah County residents, indicating a strong community-centric approach that could benefit from tailored financial products and personalized services.

Growth Potential With a revenue range of 1 to 10 million dollars amid a relatively small staff of up to 200 employees, the company shows room for expansion in digital banking and financial offerings to attract more local members.

Digital Infrastructure Utilizing a modern tech stack including WordPress, Google Analytics, and Google Tag Manager, Alpine CU is positioned to leverage data-driven marketing and online engagement strategies to increase membership and cross-sell services.

Competitive Positioning Compared to larger credit unions and banks, Alpine CU has a niche focus within Utah, offering opportunities to differentiate through community involvement, tailored financial solutions, and enhanced member connectivity.

Customer Loyalty Established since 1955, the credit union’s long history and stable local presence suggest a loyal member base, providing a platform for targeted retention campaigns and loyalty-driven product promotions.