Alternative Apparel Employee Directory
Retail Apparel and FashionGeorgia, United States51-200 Employees
Alternative Apparel operates in the retail apparel and fashion space, focusing on casual garments that emphasize softness, simplicity, and sustainability. Based in Norcross, Georgia, the company develops basic pieces using proprietary fabrics and specialty washes to achieve a distinctive feel and enduring wear. It is part of HanesBrands Inc, reflecting its corporate structure after a 2017 acquisition. In terms of its market, the brand targets consumers seeking everyday wardrobe essentials aligned with environmentally conscious practices, offering modern basics designed for ongoing use. A notable development in 2019 was the Go-To Collection launch, expanding its casual lineup.