Insights

Sustainability Focus Leverage Alternative Apparel's strong sustainability narrative and eco-friendly fabric commitments to position premium basics as a responsible choice for brand-conscious retailers and forward-thinking campaigns.

Affordable Luxury Basics Target mid-market retailers and e-commerce platforms seeking soft, simple, sustainable tees and basics, highlighting proprietary fabrics and washes as a differentiator from fast fashion.

Strategic Acquisition Impact Recognize HanesBrands ownership as a channel for broader distribution, potential co-branding, and access to larger retail networks while maintaining the brand’s sustainability story.

Youth and Community Play Explore partnerships for the Alternative Youth line and local artist collaborations as a way to expand into kid’s apparel, school programs, or limited-edition drops with retail partners.

Growth Opportunities Capitalize on revenue scale by pursuing wholesale expansions, private-label opportunities, and cross-promo with similar mid-tier brands within the HANES family to unlock broader market reach.

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Alternative Apparel Tech Stack

Alternative Apparel uses 8 technology products and services including AdRoll, Crazy Egg, WordPress, and more. Explore Alternative Apparel's tech stack below.

AdRoll
Advertising
Crazy Egg
Analytics
WordPress
Content Management System
OneTrust
Cookie Compliance
Segment
Customer Data Platforms
Redis
Database
Magento
E-commerce
Microsoft 365
Email

Media & News

Alternative Apparel's Email Address Formats

Alternative Apparel uses at least 4 email formats:

Alternative Apparel Email Formats	Example	Percentage
FLast@alternativeapparel.com	JDoe@alternativeapparel.com	58%
First@alternativeapparel.com	John@alternativeapparel.com	29%
FirstLast@alternativeapparel.com	JohnDoe@alternativeapparel.com	11%
First.Last@alternativeapparel.com	John.Doe@alternativeapparel.com	2%

Frequently Asked Questions

What is Alternative Apparel's phone number?

You can contact Alternative Apparel's main corporate office by phone at

+1-888-481-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Alternative Apparel's official website and social media links?

Alternative Apparel's official website is alternativeapparel.com and has social profiles on LinkedIn.

How much revenue does Alternative Apparel generate?

As of July 2026, Alternative Apparel's annual revenue is estimated to be $25M - $50M.

What is Alternative Apparel's NAICS code?

Alternative Apparel's NAICS code is 448 - Clothing and Clothing Accessories Stores.

How many employees does Alternative Apparel have currently?

As of July 2026, Alternative Apparel has approximately 66 employees across 4 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: J. R., President Co-Owner: E. P. and Owner: A. L. Explore Alternative Apparel's employee directory with LeadIQ.

What industry does Alternative Apparel belong to?

Alternative Apparel operates in the Retail Apparel and Fashion industry.

What technology does Alternative Apparel use?

Alternative Apparel's tech stack includes AdRoll, Crazy Egg, WordPress, OneTrust, Segment, Redis, Magento and Microsoft 365.

What is Alternative Apparel's email format?

Alternative Apparel's email format typically follows the pattern of FLast@alternativeapparel.com. Find more Alternative Apparel email formats with LeadIQ.

When was Alternative Apparel founded?

Alternative Apparel was founded in 1995.

Alternative Apparel

Q: How many employees does Alternative Apparel have currently?

Alternative Apparel has approximately 66 employees.

Q: What technology does Alternative Apparel use?

Alternative Apparel's tech stack includes Redis, PHP, oEmbed, Facebook, HubSpot.

Q: What is Alternative Apparel's NAICS code?

Alternative Apparel's NAICS code is 448 (Clothing and Clothing Accessories Stores).

Retail Apparel and FashionGeorgia, United States51-200 Employees

Alternative Apparel operates in the retail apparel and fashion space, focusing on casual garments that emphasize softness, simplicity, and sustainability. Based in Norcross, Georgia, the company develops basic pieces using proprietary fabrics and specialty washes to achieve a distinctive feel and enduring wear. It is part of HanesBrands Inc, reflecting its corporate structure after a 2017 acquisition.

In terms of its market, the brand targets consumers seeking everyday wardrobe essentials aligned with environmentally conscious practices, offering modern basics designed for ongoing use. A notable development in 2019 was the Go-To Collection launch, expanding its casual lineup.