Growth potential Target mid-sized hospitals and health care providers in the 50-200 employee range with revenue in the 25-50M band, as ABS operates with a similar footprint and offers integrated technology and services that appeal to toxicology, pain management, rehabilitation, and forensic markets.

OEM neutral Leverage ABS’s OEM-neutral stance to position as a preferred technology and services partner for hospitals and labs seeking flexible integration without vendor lock-in, highlighting cost efficiency and compatibility with existing lab workflows.

Lab and reference Emphasize ABS’s state-of-the-art reference laboratory capabilities to attract clients needing robust toxicology, criminal justice, environmental testing, cannabis, and other mature markets, expanding service offerings beyond hardware to end-to-end solutions.

Growth leadership Capitalize on recent leadership appointments and strategic hires in business development and commercialization to position ABS as an agile, growth-focused partner; tailor outreach to growth-oriented facilities seeking market expansion and new service lines.

Market fit Align sales outreach with ABS’s industry focus areas and expanding markets by targeting environments that require integrated tech and services, such as forensic labs and environmental testing, where end-to-end lab solutions can drive efficiency and compliance.