Niche Market Expertise Alternative Counters and Floors specializes in concrete overlay products through Granicrete, offering a unique solution for customers seeking customizable, durable, and cost-effective alternatives to traditional countertop and flooring materials, positioning them well to target homeowners and contractors interested in innovative surface solutions.

Training & Certification Focus As a training facility for installer certification, the company has access to a network of skilled professionals, opening opportunities for partnerships, advanced sales channels, and upselling premium product packages to certified installers and contractors.

Market Demand Shift There is a growing homeowner preference for unique, high-end surfaces beyond common materials like tile and marble, creating significant sales potential for their custom concrete overlays in residential remodeling projects.

Regional Presence Advantage Located in Marysville, Washington, the company can capitalize on regional construction and renovation demand, while expanding connections with local builders and remodelers seeking distinctive and affordable finishing options.

Growth Potential With an annual revenue range between $1 million and $10 million and a focus on premium products, there are opportunities to expand product offerings, increase market share in the decorative concrete segment, and attract larger commercial projects by leveraging their specialized expertise.