Market Niche Alternative ESCO operates in the deregulated utility market, providing opportunities to target companies seeking cost savings through alternative energy suppliers and flexibility in electric and gas procurement.

Growth Potential With the increasing adoption of energy deregulation across more states, Alternative ESCO is positioned to expand its client base among companies looking to optimize utility costs.

Technology Leverage Utilizing advanced analytics and web technologies like SiteCatalyst and Google App Engine suggests opportunities to offer clients data-driven energy management solutions.

Competitive Opportunities Targeting mid-sized to large organizations that seek alternatives to traditional utility providers could result in higher-value contracts given the company's focus on maximizing savings and risk mitigation.

Industry Trends As the energy industry shifts towards greater deregulation and supplier competition, there is an increased demand for consulting and brokerage services which Alternative ESCO can provide to help clients navigate and capitalize on these changes.