Mid-market Presence Alternative Strategies operates as a mid-sized, award-winning marketing communications firm with 11-50 employees and revenue in the 25-50 million range, indicating established capabilities suitable for combined services, retainer-based engagements, and scalable campaigns with room to upsell digital, media relations, and strategic branding.

Multichannel Capabilities The company offers full-service marketing communications and emphasizes insights from industry professionals, suggesting opportunities to pitch integrated campaigns that blend PR, social media management, digital advertising, content marketing, and analytics to broaden client impact.

Talent Growth Recent hires for social media and media relations in 2018 imply a focus on expanding digital and earned media capabilities, presenting a chance to propose expanded social, influencer, thought leadership programs, and ongoing media outreach services to current clients.

Geographic Reach With bases in San Diego and Chicago and a San Diego footprint, there is potential to offer regional campaigns, cross-market brand initiatives, and localization services for clients seeking multi-city or national activation.

Tech and Platform Fit A tech stack featuring web performance, design assets, and development tools (PHP, Apache, font and UI libraries) signals readiness for website optimization, performance marketing, and rich media experiences; propose UX optimization, site audits, and scalable digital experiences to current and prospective clients.