Expanding Logistics Infrastructure ALTEX Romania has invested heavily in expanding its logistics capabilities, including the development of a new logistics center near Bucharest with a substantial investment of over EUR 37 million. This expansion enhances their distribution strength, enabling faster delivery and inventory management, which can be leveraged to offer rapid fulfillment services and targeted marketing campaigns to existing and new customers.

Strategic Store Growth The company has plans to open at least three new stores in 2020, backed by a major investment of approximately USD 29.3 million, indicating a focus on physical retail expansion. This opens sales opportunities in localized marketing, in-store promotions, and personalized services aimed at capturing more foot traffic and increasing brand presence in key regions.

Strong Market Position As the market leader in electro-IT retail in Romania with a revenue estimated between $250 million and $500 million, ALTEX has a large customer base and established brand loyalty. This presents opportunities for B2B partnerships, exclusive product offerings, and financing solutions to support business clients and large consumer sales.

Digital and Omnichannel Approach ALTEX operates an effective omnichannel strategy combining online and offline stores, with over 105 physical stores and a comprehensive online marketplace. Sales prospects can be expanded through digital marketing, personalized online offers, and integrated loyalty programs aimed at increasing conversion and customer engagement across channels.

Technology and Innovation Focus The company's recent partnership with Shape Robotics and their focus on distributing robotics, VR glasses, and educational software suggest an openness to innovative technology products. This creates opportunities to introduce cutting-edge devices to their customer base, develop co-branded campaigns, and target educational and tech-savvy demographics for high-margin sales.