Midmarket Wholesale Target Altmans Products as a mid-sized wholesale building materials provider with revenue in the $10M-$25M range and a lean team. Pitch scalable procurement or supplier programs that cater to small-to-mid sized distributors and contractors expanding volume.

Regional Focus Leverage their Torrance, California location to propose localized supply solutions, same-day or next-day delivery, and regional warehousing partnerships to reduce transit times for Southern California projects.

Digital Readiness Their tech stack includes WordPress and analytics tools, indicating openness to digital procurement. Offer streamlined online ordering, API or portal integration, and data-driven pricing to improve efficiency and order accuracy.

Growth Upsell With revenue in the 10–25 million band and a modest workforce, present growth-focused SKUs and exclusive product lines, along with value-added services (bundling, kits, or project-ready material packs) to increase average order value.

Competitive Positioning Position as a reliable regional supplier to compete with large incumbents by emphasizing delivery reliability, customer support, and tailored credit terms. Propose flexible payment options and inventory-sharing programs to secure ongoing partnerships.