Insights

Diversified Product Range Northern Tool + Equipment offers a broad selection of tools and industrial equipment for both DIY consumers and professional contractors, presenting multiple opportunities to upsell and cross-sell high-demand categories such as power generators, construction machinery, and custom tool solutions.

Strategic Market Expansion With over 120 retail locations across more than 20 states and an international presence in India, the company’s expanding footprint signals potential for increased sales through new store openings, regional marketing initiatives, and leveraging global talent to develop innovative product lines tailored to local market needs.

Innovative Collaborations Partnerships with NASCAR and youth/building programs position Northern Tool as a community-focused brand committed to engaging new audiences, opening avenues for targeted promotions, sponsorships, and educational campaigns that can boost brand loyalty and attract new customer segments.

Digital and E-commerce Growth The company’s multi-channel approach, including a robust website, mobile app, and catalog offerings, combined with recent tech investments like Power BI and cloud services, creates opportunities to enhance online product offerings, personalized marketing, and new digital sales strategies to increase conversion rates.

Product Innovation and Expansion Recent launches of the Powerhorse Generator line and Mini Excavator demonstrate a focus on innovative, high-demand industrial and construction equipment, presenting sales teams with opportunities to promote these new products to existing commercial clients and explore partnerships for large-scale procurement projects.

Northern Tool + Equipment Tech Stack

Northern Tool + Equipment uses 8 technology products and services including Power BI, Google Hosted Libraries, yepnope.js, and more. Explore Northern Tool + Equipment's tech stack below.

  • Power BI
    Business Intelligence
  • Google Hosted Libraries
    Content Delivery Network
  • yepnope.js
    Javascript Frameworks
  • Westlaw
    Legal Solutions
  • Windows Server
    Operating Systems
  • Nutanix
    Server Hardware
  • Microsoft IIS
    Web Servers
  • Facebook
    Widgets

Media & News

Northern Tool + Equipment's Email Address Formats

Northern Tool + Equipment uses at least 1 format(s):
Northern Tool + Equipment Email FormatsExamplePercentage
First.Last@northerntool.comJohn.Doe@northerntool.com
89%
FirstLast@northerntool.comJohnDoe@northerntool.com
7%
FirstL@northerntool.comJohnD@northerntool.com
3%
F.Last@northerntool.comJ.Doe@northerntool.com
1%

Frequently Asked Questions

What is Northern Tool + Equipment's phone number?

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You can contact Northern Tool + Equipment's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Northern Tool + Equipment's official website and social media links?

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Northern Tool + Equipment's official website is northerntool.com and has social profiles on LinkedIn.

What is Northern Tool + Equipment's NAICS code?

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Northern Tool + Equipment's NAICS code is 44-45 - Retail Trade.

How many employees does Northern Tool + Equipment have currently?

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As of December 2025, Northern Tool + Equipment has approximately 1.9K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Cio, Vp Of It: M. G.Chief Marketing Officer: F. C.Chief Financial Officer: T. E.. Explore Northern Tool + Equipment's employee directory with LeadIQ.

What industry does Northern Tool + Equipment belong to?

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Northern Tool + Equipment operates in the Retail industry.

What technology does Northern Tool + Equipment use?

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Northern Tool + Equipment's tech stack includes Power BIGoogle Hosted Librariesyepnope.jsWestlawWindows ServerNutanixMicrosoft IISFacebook.

What is Northern Tool + Equipment's email format?

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Northern Tool + Equipment's email format typically follows the pattern of First.Last@northerntool.com. Find more Northern Tool + Equipment email formats with LeadIQ.

Northern Tool + Equipment

RetailMinnesota, United States1001-5000 Employees

Northern Tool + Equipment is truly a multi-channel retailer offering a wide selection of products — from consumer goods to industrial and construction equipment — to do-it-yourselfers, contractors and professional shops via catalog, internet (northerntool.com), mobile and retail locations.  Our headquarters are in Burnsville, MN, and we have warehouses in Savage, MN, Fort Mill, SC and Arlington, TX.  We manufacture North Star, Powerhorse, and several other brands at our facilities in Faribault, MN and Ningbo, China.

With over 120 store locations across more than 20 states, Northern Tool has a strong retail presence in the U.S. But the Northern Tool experience doesn't stop there. Add in our year-round catalog offerings, a website packed with over 100,000 tools, curbside store pickup, nationwide delivery and a team standing by on the phone always ready to take your order — and the possibilities are endless. But despite the many ways to shop, we're still always here to treat you with that familiar, trustworthy customer experience plus the endless knowledge and support of an entire team of product experts online, on the phone, on the floor and in the field.

In 2021 we opened our Hyderabad, India location. The hub in Hyderabad, India provides significant support to our business with a wide-range of capabilities. NTE India is an extension of our headquarters and expands Northern’s reach to find talent which supports our strategic growth plans. As we grow, we recognize having a global talent strategy is critical to the success of our business.
The team in India is accelerating innovation to provide our customers with compelling new products and solutions.

Our top-notch team bases every decision on six fundamental core values — Know Your Customer; Provide Value; Act With Integrity; Empower The Individual; Be Entrepreneurial; Have Fun. Diligently practicing these values has resulted in recognition as a "Minnesota Top Workplaces" recipient for 5 consecutive years.

Section iconCompany Overview

Phone number
NAICS Code
44-45 - Retail Trade
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Northern Tool + Equipment's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Northern Tool + Equipment's revenue is estimated to be in the range of $1B$10B

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