Expanding Research Tools Altmetric continuously enhances its platform by adding new attention sources such as Clinical Guidelines, indicating a strategic focus on broadening data points for research impact measurement, which presents opportunities to offer advanced analytics and integration services.

Academic Institution Focus With recent partnerships with universities like Nottingham Trent University and development of specialized tools like the Altmetric Explorer, there is a strong market potential for tailored solutions to academic clients seeking to measure social media and alternative metrics for research evaluation.

Open Science Engagement Collaborations with platforms such as ScienceOpen demonstrate opportunities for providing open science and publishing portal integrations, appealing to research organizations eager to incorporate altmetrics into their dissemination strategies.

Diverse Content Monitoring Altmetric's experience tracking over a million books and chapters and launching specific tools for different research formats positions it well to expand into publishing and content hosting services, offering advanced altmetric insights for a variety of scholarly materials.

Innovation in Metrics Focus on storytelling and qualitative insights from research, beyond simple counts, highlights an opportunity to develop premium analytical services that help organizations understand research impact in more meaningful, narrative-driven ways to attract research institutions and publishers.