Expanding Research Focus Altmetric has recently added Clinical Guidelines as an attention source, indicating a strategic move towards integrating healthcare and clinical research metrics. This presents an opportunity to upsell solutions tailored to medical institutions and clinical research organizations seeking to measure influence within healthcare communities.

Strategic Client Acquisition Recent partnerships with institutions like Nottingham Trent University highlight opportunities to target academic and research organizations interested in enhancing social media and alternative metrics reporting, making it a strong prospect for expanding enterprise client base.

Driving Open Science Initiatives Collaborations with ScienceOpen and the launch of tools focused on Open Access and Open Science indicate a market niche for advanced analytics solutions. Business development opportunities exist in engaging with open-access publishers and repositories seeking to demonstrate research impact.

Content and Data Expansion Altmetric has a track record of producing stories of research and tracking a significant volume of books and chapters. There is potential to upsell content analysis tools to publishers, libraries, and academic institutions aiming to enhance content visibility with richer data.

Growth Potential in Niche Markets With a core revenue range of 1 million to 10 million USD and the recent technological enhancements, there are emerging opportunities to position Altmetric as a leader in niche research metrics, appealing to smaller institutions and specialized research communities interested in measurable engagement data.