Channel Opportunity As a Philips Master Distributor for AEDs and cardiology products, Leverage existing supplier relationships to upsell maintenance contracts, refills, and service packages to hospitals, clinics, and industrial sites that already rely on Altra Medical equipment.

Industrial Reach Explore expanded sales to power industry and law enforcement agencies where Altra already offers specialized equipment, emphasizing grant writing support and funding assistance to offset procurement costs.

Local Support Highlight On-site assessment services and AED placement recommendations to facilities in Florida and nearby regions, positioning Altra Medical as a convenient, trusted partner for compliance and equipment optimization.

Training & Compliance Offer ongoing training, CPR/AED guideline updates, and maintenance programs as value-added services to schools, colleges, clinics, and corporate campuses seeking up-to-date certification and equipment care.

Growth Levers Target mid-market medical facilities with limited in-house procurement by presenting bundled packages combining devices, monitoring equipment, and customer support, aligned with Altra Medical’s full-service AED distribution model.