Strategic partners Target libraries, archives, and heritage institutions as primary customers for digitisation and digital collection platforms, emphasizing AM’s expertise in converting historical and cultural knowledge into accessible online resources.

Academic enablement Position AM as a tool for researchers and educators to discover digital primary sources and teach critical analysis, offering tailored content curation, metadata services, and integration with learning management systems.

Digital platforms Leverage existing tech stack and SOC 2 compliance to market data security, scalability, and streamlined access; upsell enhanced hosting, search capabilities, and API access for institutional digital libraries.

Scale opportunities Focus on mid to large institutions with 1,000–5,000+ employees and sizable budget brackets by highlighting return on value from digitisation speed, improved discoverability, and long-term preservation benefits.

Revenue expansion Promote ongoing partnerships around digitisation projects, training, and support services, plus potential recurring revenue through hosted collections, licensing, and premium features for critical primary sources.