Targeted digitisation AM operates in digital collections and technology platforms for primary sources and partners with libraries, archives and heritage institutions. This creates a sales opportunity to upsell expanded digitisation services, platform licensing, and long-term hosting or maintenance contracts for digital collections.

Education enablement The focus on study, research and teaching of primary sources suggests partnerships with academic libraries and education programs. Consider selling curriculum-aligned access tiers, teaching aids, and analytics for student engagement and learning outcomes.

Tech stack leverage AM already uses a modern stack including ELK, Kubernetes, Salesforce and OpenAI. This indicates receptivity to advanced data analytics, search optimization, AI-assisted curation, and scalable cloud deployments for larger collections or new modules.

Scale and hosting With a mid-to-large employee base and moderate revenue, AM could be seeking scalable hosting, security enhancements, and SaaS-based workflow automation (e.g., project management and collaboration tools) to streamline digitisation projects and partner workflows.

Strategic partnerships Existing collaboration with libraries, archives and heritage institutions opens avenues for joint offerings, co-branded digital exhibitions, and consortium-based licensing models to expand reach and stabilize revenue through multi-institution contracts.