AMAG Group
Motor Vehicle ManufacturingZug, Switzerland1001-5000 Employees
AMAG Group is a Swiss motor vehicle company based in Cham in the canton of Zug. It operates as a comprehensive mobility provider with a broad network across Switzerland, selling high-quality vehicles and ensuring they remain operational in diverse situations. The group serves both individual motorists and corporate customers, supported by its own leasing arm and additional mobility services, with a strong focus on meeting customer needs and delivering reliable service. AMAG traces its origins to the postwar era, linked to the 1948 introduction of the VW Beetle that broadened car ownership, and under founder Walter Haefner helped build AMAG into a major automotive company in Switzerland. The group has climate commitments to operate as climate-neutral by 2025 and to achieve a Net Zero climate-neutral footprint by 2040, aligned with the Paris Agreement's 1.5-degree target. In May 2026 AMAG announced the appointment of Uwe Liebminger as Chief Communications Officer, effective June 1, 2026.
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