Local organic positioning Leverage the strong local and organic sourcing story (Montana safflower oil, organic herbs) to appeal to retailers and consumers seeking clean, sustainable personal care options in regional stores and online channels.

Small batch premium Highlight small-batch production and 100% recycled packaging to differentiate from mass-market brands, targeting boutique retailers, natural food stores, and eco-conscious consumers with premium price points.

Multi-channel opportunities Expand presence beyond Montana into neighboring states (Idaho, Washington, Arizona) and e-commerce, emphasizing regional availability, shipping logistics, and cross-border promotions for natural product chains.

Product diversification Promote the seven Sope bar varieties alongside the Super Healing and All Purpose Salve to retailers as a cross-sell opportunity, increasing average order value with bundled SKUs and starter sets.

Cost-conscious growth With modest revenue and a small team, pursue partnerships with mid-market natural product distributors and co-packing for scale, while maintaining the brand’s sustainability story to secure favorable shelf placement and marketing support.