Insights

Expanding Global Reach Amaury Sport Organisation organizes a diverse portfolio of 90 international sporting events across 25 countries, presenting significant opportunities to collaborate with global brands seeking to enhance their presence in sports entertainment and tap into diverse markets.

Strategic Sponsorships Recent partnerships with brands like British Cycling, the European Broadcasting Union, and exclusive U.S. retail agreements demonstrate ASO’s openness to sponsorship and licensing deals that can be extended to new partners aiming for exposure through premier sporting events.

Digital Engagement With an active tech stack including AT Internet, Mautic, and broadcast innovations like Team Radio, ASO offers potential for technology-driven marketing solutions, data analytics, and digital fan engagement tools that could appeal to tech-savvy companies.

Content and Broadcast Opportunities The recent TV deal with the European Broadcasting Union and initiatives like Team Radio highlight opportunities for media companies and brands to collaborate on innovative broadcasting, content rights, and digital media solutions centered around major events like Tour de France and Dakar.

Financial Growth Potential With revenues estimated between $50 million and $100 million, ASO represents a promising prospect for consultative sales services or investment opportunities that can support expansion into new event formats, enhanced media offerings, or sponsorship activations aligned with its global sporting portfolio.

AMAURY SPORT ORGANISATION A S O Tech Stack

AMAURY SPORT ORGANISATION A S O uses 8 technology products and services including AT Internet XiTi, AT Internet Analyzer, Mautic, and more. Explore AMAURY SPORT ORGANISATION A S O's tech stack below.

AT Internet XiTi

Analytics

AT Internet Analyzer

Analytics

Mautic

Marketing Automation

PWA

Miscellaneous

iOS

Programming Languages

Google

Search Engines

Sqreen

Security

Reeport

Visualisation Software

AMAURY SPORT ORGANISATION A S O Email Formats	Example	Percentage
FLast@aso.fr	JDoe@aso.fr	96%
FMiddleLast@aso.fr	JMichaelDoe@aso.fr	2%
First.Last@aso.fr	John.Doe@aso.fr	1%
FiLast@aso.fr	JoDoe@aso.fr	1%

AMAURY SPORT ORGANISATION A S O Email Formats

Example

Percentage

FLast@aso.fr

JDoe@aso.fr

96%

FMiddleLast@aso.fr

JMichaelDoe@aso.fr

First.Last@aso.fr

John.Doe@aso.fr

FiLast@aso.fr

JoDoe@aso.fr

Frequently Asked Questions

Where is AMAURY SPORT ORGANISATION A S O's headquarters located?

AMAURY SPORT ORGANISATION A S O's main headquarters is located at 42, Quai du Point-du-Jour, Boulogne-Billancourt, Île-de-France 92100, FR. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is AMAURY SPORT ORGANISATION A S O's phone number?

You can contact AMAURY SPORT ORGANISATION A S O's main corporate office by phone at

+33-1-41-33-1****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is AMAURY SPORT ORGANISATION A S O's official website and social media links?

AMAURY SPORT ORGANISATION A S O's official website is aso.fr and has social profiles on LinkedIn.

What is AMAURY SPORT ORGANISATION A S O's NAICS code?

AMAURY SPORT ORGANISATION A S O's NAICS code is 7112 - Spectator Sports.

How many employees does AMAURY SPORT ORGANISATION A S O have currently?

As of October 2025, AMAURY SPORT ORGANISATION A S O has approximately 641 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Digital + Head Of Marketing For Mass Events Competitors: A. C.Head Of Strategy & Business Development: C. R.Head Of Television: C. R.. Explore AMAURY SPORT ORGANISATION A S O's employee directory with LeadIQ.

What industry does AMAURY SPORT ORGANISATION A S O belong to?

AMAURY SPORT ORGANISATION A S O operates in the Spectator Sports industry.

What technology does AMAURY SPORT ORGANISATION A S O use?

AMAURY SPORT ORGANISATION A S O's tech stack includes AT Internet XiTiAT Internet AnalyzerMauticPWAiOSGoogleSqreenReeport.

What is AMAURY SPORT ORGANISATION A S O's email format?

AMAURY SPORT ORGANISATION A S O's email format typically follows the pattern of FLast@aso.fr. Find more AMAURY SPORT ORGANISATION A S O email formats with LeadIQ.

When was AMAURY SPORT ORGANISATION A S O founded?

AMAURY SPORT ORGANISATION A S O was founded in 1992.

AMAURY SPORT ORGANISATION A S O

Spectator SportsFrance501-1000 Employees

Amaury Sport Organisation est une entreprise créatrice et organisatrice d’événements sportifs internationaux de premier plan. Spécialisée dans le « hors-stade », elle possède en interne la maîtrise de l’ensemble des métiers liés à l'organisation, à la médiatisation et à la commercialisation de compétitions sportives.
A.S.O. organise 240 jours de compétition par an pour 90 événements dans 25 pays.
Elle est présente dans 5 univers sportifs avec notamment en cyclisme le Tour de France, en rallye raid le Dakar, en voile le Tour Voile, dans les épreuves grand public le Schneider Electric Marathon de Paris et en golf le Lacoste Ladies Open de France.
Amaury Sport Organisation est une filiale du Groupe Amaury, groupe de médias et de sport propriétaire de L’Équipe.

Amaury Sport Organisation is a company that owns, designs and organises top international sporting events. Specialised in the ‘non-stadia’ events, it has in-house knowledge of professions linked to organisation, media and sales of sports events. 
A.S.O. organises 240 days of competition per year, with 90 events in 25 countries. 
A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motor sports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris and golf with the Lacoste Ladies Open de France.
Amaury Sport Organisation is a subsidiary of the Amaury Group, media and sport group that owns the newspaper L’Equipe.

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