Direct-to-Consumer Expansion Eurosport is expanding its reach through international markets with the inclusion of Eurosport channels on discovery+, creating potential sales opportunities for partnerships and sponsorships targeting sports enthusiasts subscribing to the direct-to-consumer streaming service.

Strategic Partnerships Partnerships with prominent entities such as Discovery Sports, Combate Americas, and FX Digital showcase Eurosport's commitment to collaborations in delivering premium sports content, presenting an opportunity for cross-promotional activities and joint ventures in the sports media landscape.

Content Acquisition Acquiring notable personalities like Dina Asher-Smith and Johanna Konta for original content production indicates Eurosport's focus on diversifying its programming, presenting potential sales avenues for advertisers looking to leverage the popularity of these sports figures for targeted marketing campaigns.

Technology Integration Integration of innovative tech tools like Zendesk, Module Federation, and Amazon ALB in Eurosport's operations signifies a forward-looking approach towards enhancing user experience, offering sales opportunities for companies providing tech solutions to optimize sports media platforms.

Global Event Coverage With expertise in managing and promoting international sporting events, Eurosport Events opens doors for sales professionals to explore partnerships related to event sponsorships, broadcast rights, and experiential marketing opportunities for brands looking to engage with diverse global audiences.