Strategic Partnerships The venue is actively expanding partnerships with equipment and service providers (Hilti as official power tool provider) and parking technology firms (JustPark), signaling openness to vendor collaborations and cross-promotional sales opportunities for event tech, tools, and services.

Entertainment Volume As a top ten busiest world venue hosting NBA, NHL, concerts, and family shows, AAC presents recurring high-traffic opportunity across multiple entertainment segments, ideal for sponsorships, ticketing integrations, and experiential marketing packages.

Digital Transformation Adoption of SAP SuccessFactors, SAP, Microsoft 365 and other enterprise tools indicates a mature IT environment, suggesting upsell potential in cloud-based services, security, collaboration tools, and digital ticketing or CRM enhancements.

Parking & Accessibility Launch of JustPark Passes and expanded partnership with JustPark highlights a focus on optimized event logistics; potential sales angles include parking tech, mobile payments, dynamic pricing, and streamlined access control solutions for events.

Revenue Growth Potential Revenue size in the hundreds of millions with mid-size employee base positions AAC as a scalable customer for enterprise solutions, venue management software, sponsorship platforms, and ancillary services to drive guest experience and operational efficiency.