App Monetization The TD Garden Hub app relaunch creates monetization opportunities through in app sponsorships, location based offers, premium experiences, and upsells for tickets, merchandise, and concessions. Integrate with CRM and POS to personalize offers and use beacons for in arena messaging, increasing engagement and revenue per attendee.

Sponsorship Opportunities As a top tier venue hosting numerous high profile events and millions of attendees, TD Garden offers expansive sponsorship potential across digital displays, on site activations, hospitality suites, and co-branded programs. Existing Plymouth Rock Insurance collaboration suggests room for cross sell with financial services and local brands, as well as new partnerships with travel, hospitality, and lifestyle brands.

Data Driven Marketing Current marketing tech includes Google Ads and Google Search Console. There is opportunity to expand with data driven marketing services: programmatic media, CRM/DMP integration, cross channel attribution, and dynamic creative, enabling targeted promotions for Celtics and Bruins events and new venue initiatives.

Fan Engagement TD Garden fans for the Celtics and Bruins, plus community ties, offer opportunities for loyalty programs, exclusive experiences, and member only content. Consider AR/VR activations, interactive in arena experiences, youth and amateur sports partnerships, and premium fan clubs to drive attendance and lifetime value.

Growth & Experiences With hundreds of events annually and a high grossing venue ranking, there is strong potential for new formats such as concerts, family shows, esports, and expanded media or streaming collaborations. Propose partnerships with broadcast platforms, streaming rights, and hospitality travel packages to attract visiting fans and sponsors.