Strategic Partnerships American Chiropractic Association has a history of collaborating with organizations such as Patient Access to Responsible Care Alliance and Voices for Non-Opioid Choices. Leveraging these partnerships can lead to potential sales opportunities through joint initiatives, cross-promotions, or bundled service offerings.
Education Programs The launch of the education subscription program and high-quality Learn ACA programs in 2022 indicates a focus on continuous learning within the chiropractic community. Offering complementary products or services tailored to education and training needs could be a viable sales opportunity for companies targeting healthcare professionals.
Tech Integration With a tech stack including WP Rocket, React, and Google Hosted Libraries, the American Chiropractic Association demonstrates a commitment to technological innovation. Companies providing complementary digital solutions or tools can capitalize on this inclination towards tech integration by offering synergistic products or services.
COVID-19 Response The partnership with The Raw Office to supply personal protective equipment (PPE) during the COVID-19 pandemic highlights a focus on ensuring safety for chiropractors, staff, and patients. Businesses specializing in healthcare supplies or safety equipment can explore sales opportunities by catering to the ongoing needs for PPE and hygiene products in the healthcare sector.
Leadership Acquisition The hiring of Michele Maiers as vice president showcases the American Chiropractic Association's investment in top talent. Companies offering leadership development programs, executive coaching, or services to support professional growth may find sales opportunities in providing value-added solutions to a leadership-focused organization like ACA.