Expansion into new markets Consider expanding product offerings to include a wider range of heavy construction equipment beyond cranes and manlifts to cater to diverse customer needs and potentially tap into unexplored market segments.

Digital marketing optimization Utilize the tech stack, including Crazy Egg for website analytics and Yoast SEO Premium for search engine optimization, to enhance online visibility, attract more leads, and drive conversions through targeted digital marketing strategies.

Partnerships with OEMs & suppliers Establish strategic partnerships with original equipment manufacturers (OEMs) and quality after-market parts suppliers to ensure a reliable and varied supply chain, enhancing competitiveness and providing customers with a comprehensive range of products and services.

Focus on safety training services Leverage the expertise of CCO operators and the emphasis on safety-oriented operations to offer specialized safety training services to other construction companies, creating an additional revenue stream while promoting safety standards within the industry.

Customer support & service contracts Introduce service contracts and post-sale support packages to enhance customer loyalty and retention, providing value-added services such as ongoing maintenance, equipment inspections, and technical support to strengthen long-term relationships with clients.