Global Expansion The ACO is actively expanding internationally with a Director of ACO Europe and recent Canada Major plans, creating multi-market opportunities for sponsorships, event rights, and streaming distribution. From a sales perspective, propose regional sponsorship packages, licensing of event formats, and co-branded marketing with local partners to capitalize on growing global interest in cornhole.

Broadcast Revenue With an established streaming service, Play Anywhere partnership, and a growing digital footprint including YouTube, there is a solid base to monetize broadcasts through sponsorships, ads, and pay-per-view for tournaments and formats like ACO Skins. Sales angles include advertising packages, sponsored content, and exclusive streaming rights for regional tours or major events.

Sanctioned Licensing As the official governing body, ACO can license or co-brand equipment, scoring technology, and fan merchandise around sanctioned events. This governance position reduces risk for organizers and makes sponsorship alignment easier for equipment brands, apparel partners, and technology providers seeking credible, standardized competition.

Innovative Formats The launch of ACO Skins and other digital-forward formats offers new engagement opportunities and premium storytelling for sponsors, enabling higher-tier sponsorships and digital-only revenue streams alongside live events. Pair these formats with streaming to attract advertisers and fans both on-site and online.

Credible Partnerships Strategic partnerships with AAU Sports and leadership appointments in Europe boost credibility for youth programs, regional clubs, and schools, unlocking sales opportunities to institutions seeking sanctioned sport governance, calendars, and branded events, as well as corporate sponsorships looking for family-friendly, organized competitions.