Licensed Brand Network Victory Tailgate's extensive licensing partnerships with over 600 colleges, major sports leagues, and iconic brands offer opportunities to cross-sell customized tailgate and lawn games tailored to these organizations, enhancing brand engagement and loyalty.
Market Positioning Recognized as a leading manufacturer in the US and ranked third on the 2015 Fast 50 list, Victory Tailgate demonstrates rapid growth potential, indicating a strong market presence and increasing demand for premium tailgating products.
Customization Capabilities With unlimited graphic design and customizable options, there is a significant opportunity to develop bespoke products for promotional campaigns, corporate events, or special editions targeting sports organizations and enthusiasts.
Strategic Acquisition The acquisition by Escalade Sports for $7.2 million indicates confidence in Victory Tailgate’s growth prospects, presenting prospects for collaborative sales strategies and expanded distribution channels within the sporting goods industry.
Customer Base Expansion Serving a diverse client base including colleges, professional leagues, and iconic brands, there is potential to expand into new markets such as corporate gifting, events, and hospitality sectors that value high-quality, customizable tailgate products.