Market Expansion American Diabetes Wholesale can explore market expansion opportunities by targeting regions outside Spain where there is a gap in the supply of diabetic products or where competitors like Dexcom or Glooko have a strong presence but potential for partnership.

Product Diversification With a focus on diabetic supplies, ADW Diabetes can consider diversifying its product offerings to include complementary items such as health monitoring devices or nutritional supplements, aligning with the holistic health needs of their target market.

Partnership with Teladoc Health Collaborating with Teladoc Health, a company with a similar revenue range and a substantial employee base, can open avenues for American Diabetes Wholesale to enhance telehealth solutions for diabetic patients, providing a bundled service offering.

Digital Marketing Strategy Implementing a robust digital marketing strategy leveraging the online retail platform can help ADW Diabetes reach a wider customer base, particularly leveraging the current trend of consumers preferring online shopping for healthcare products.

Employee Wellness Programs Introducing employee wellness programs focusing on diabetes education and health screenings can not only enhance the company's internal culture and productivity but also serve as a unique selling point when engaging with corporate clients or health insurance providers.