Niche Historical Footwear Target film, TV, theater and reenactment production teams as primary customers, leveraging their existing client base in opera, museums, and historical sites to upsell custom period-accurate shoes and accessories.

Collaborative Launch Opportunities Capitalize on recent collaboration launches such as Heroines by Elena Kanagy-Loux to create co-branded lines for studios, museums, or historical events, expanding reach and accelerating sales cycles.

Expanded Product Range Promote and upsell newly launched products like Christine Pumps and Kedwardian-inspired footwear to existing buyers and new partners seeking period-accurate styling options for productions and exhibitions.

Direct-to-Creative Outreach Leverage the company’s small team to implement targeted outreach to costume houses, production buyers, and historical sites, offering sample programs, bulk discounts, and lead times aligned with production schedules.

Digital Engagement Leverage Utilize the current tech stack including Klaviyo and Google tools to nurture prospects with show-specific campaigns, behind-the-scenes content, and curated catalogs aligned with upcoming historical events and anniversary timelines.