Brand positioning What Katie Did is a leading vintage-inspired lingerie brand with celebrity endorsements and a niche focus on recreating 1940s and 1950s styles, suggesting opportunities to partner for limited-edition collections, collaborations, or premium retail placements with boutiques and department stores seeking retro luxury.

Global reach With two flagship stores in London and Los Angeles and over 100 stockists worldwide, there are opportunities to expand wholesale partnerships, pop-up collaborations, and regional marketing campaigns targeting key markets like the US and Europe.

Small but specialized Small team size (11-50 employees) combined with a strong niche position indicates agility for fast-turnaround campaigns, influencer collaborations, and direct-to-consumer experiments such as limited drops, capsule collections, or social commerce initiatives.

Technology leverage Current tech stack includes Google Workspace, SendGrid, analytics tools, and e-commerce readiness tools, signaling potential for expanding email marketing, customer segmentation, and targeted retargeting to drive repeat purchases and higher AOV.

Growth potential Revenue is reported in a low to mid single-digit range; combined with premium positioning and celebrity dressings, this points to upside through wholesale expansion, improved online conversion, richer product storytelling, and enhanced CRM to monetize existing demand.