Niche Vintage What Katie Did specializes in faux vintage lingerie from the 1940s and 1950s, presenting a focused product niche with strong brand storytelling that can be leveraged to target fashion-conscious consumers seeking retro aesthetics and premium lingerie experiences.

Global Retail Reach With two flagship stores in London and Los Angeles and distribution through over 100 stockists worldwide, there are ample opportunities to partner on wholesale campaigns, regional pop-ups, and co-branded events to expand market presence.

Celebrity Endorsement Having dressed high-profile celebrities such as Madonna, Rihanna, Julia Roberts, Michelle Williams, and Victoria Beckham provides social proof and a potential leverage point for premium collaborations, influencer programs, and limited edition drops.

Tech Stack Utilizes Shopify, Email and marketing platforms (Klaviyo, Mailchimp, SendGrid), ad platform (AdRoll), payments (PayPal), and reviews (Trustpilot), signaling readiness for targeted digital campaigns, personalized emails, and seamless e-commerce experiences to drive conversions.

Growth Potential Revenue is under one million with a modest team size, indicating opportunities to scale through wholesale partnerships, international stockist expansion, and enhanced online merchandising, supported by leaning into data-driven marketing and content driven by customer reviews and testimonials.