Niche Market Focus What Katie Did specializes in vintage-inspired lingerie from the 1940s and 1950s, appealing to a niche segment of customers interested in retro fashion and unique lingerie styles, which presents an opportunity to tailor marketing strategies towards vintage fashion enthusiasts.

Celebrity Endorsements Having dressed high-profile celebrities like Madonna and Rihanna enhances brand prestige and visibility, creating opportunities for partnerships or influencer collaborations to drive sales and brand awareness further.

Limited Physical Presence With only two stores in London and Los Angeles, the company might benefit from expanding its online presence or exploring additional retail locations to reach a broader global customer base interested in vintage lingerie.

Digital Marketing Tools Utilizing platforms like Mailchimp and Google Tag Manager indicates active digital marketing efforts, which can be leveraged to run targeted campaigns, personalized promotions, and social media advertising to boost sales.

Potential for Growth With current revenue under one million dollars and a small team, there is significant potential for growth through product line expansion, more aggressive marketing, and collaborations with fashion retailers to capture a larger share of the vintage lingerie market.