American Egg Board
Advertising ServicesIllinois, United States11-50 Employees
The American Egg Board (AEB) functions as the national commodity marketing organization for the U.S. egg industry, operating within the advertising services field to bolster demand for eggs and egg products. Its core activities center on research, education, and promotion aimed at expanding how much and how often eggs are consumed. Based in Chicago, Illinois, the board coordinates nationwide marketing efforts under the Incredible Egg branding. It is a relatively small to mid-sized organization that relies on industry participation to guide its programs. In March 2026, AEB announced leadership changes, naming Mike Koenigs as chief of strategy and operations and promoting Nate Hedtke to senior vice president of demand creation to lead key growth functions.